Competitor Research
Head-to-head comparison & battle cards
W
A
Axis Max Life
CSR: 99.70%
Battle Card Generator
Generate AI-powered competitive talking points vs Tata AIA
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CSR
Axis Max
99.70%
Tata
99.41%
Axis Leads
Solvency
Axis Max
2.01
Tata
1.90
Axis Leads
Persistency
Axis Max
59.3%
Tata
67.38%
Tata Leads
Grievance
Axis Max
Low (38 per 10k)
Tata
Very Low (Proxy: High Retention)
Tata Leads
Head-to-Head
2
Axis Wins
0
Ties
2
Tata
Key Differentiators
Axis Max
Customizable Flexibility
Tata
Simplified No‑Frills Protection
Max Life offers highly customizable terms/riders, whereas Tata focuses on simplified, high-retention pure protection products.
Full Comparison Table
| Metric | Axis Max | Tata | Winner |
|---|---|---|---|
Claim Settlement Ratio | 99.70% | 99.41% | Axis |
Solvency Ratio | 2.01 | 1.90 | Axis |
Persistency (61st Month) | 59.3% | 67.38% | Tata |
Grievance Trend | Low (38 per 10k) | Very Low (Proxy: High Retention) | Tata |